Rice pudding with fish soup. Broccoli smoothie with goat curry. Scrambled eggs with cat food. These are the sorts of combinations dishwashers deal with every single day.
When you think about it, it’s gross. So we made an ad that makes you think about it. That same ad then introduces Finish Dishwasher Cleaner.
Creativity Online wrote about it here.
With the creative direction of Carlos & Laura, we produced a big, shiny ad. Along with some beautiful OOH.